Monday 17 June 2013

Justin Trudeau’s “hard work” hustle

Anyone following the “messaging” of Justin Trudeau as leader of the Liberal Party of Canada may be feeling a little worn down by now.  Every missive is a paean to the “middle class”, usually with some “hope” thrown in. But by far the most insufferable are Trudeau’s repeated and fatuous references to “hard work”.

For those of us unfortunate enough to be on the Liberal Party’s mailing list, we have:  June 17, “with hope and hard work, I know we can make change happen”; May 1st, “we need to hit our fundraising targets and show that hope and hard work trumps cynicism and tired attacks”; April 17, “the leadership race is now behind us. And before us, much work to be done.”